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Soho House

Drop the Ball

Sum Up The Project:

In collaboration with Soho House Chicago, I hosted and produced a sold-out New Year’s Eve party for the private members club, featuring talent including Leon Bridges and Kaytranada. Inspired by Dick Clark’s New Year’s Rockin’ Eve, the event transformed Soho House into Times Square of the ’80s and ’90s—complete with dramatized countdown segments (both live and pre-recorded) and interspersed performances. The rooftop channeled Times Square peep shows and leather bars, setting the stage for immersive live acts and DJ sets.

Client:

Soho House Chicago

Services:

Event Production, Talent Management, Creative Strategy, Content Production

Photo CreditS:

Azuree Wiitala & Momoko Fritz