The Project:

Produced an experience-led content creator event at Camp Wandawega to launch Mrs. Meyer’s summer seasonal scents, collaborating with S.C. Johnson brand marketing and creative teams to ensure brand integrity across every touchpoint. Guests engaged in a multisensory culinary journey inspired by Dandelion, Tomato Vine, and Fresh Cut Grass, featuring scent-inspired cocktails, handcrafted paper pins, and gourmet s’mores by James Beard Award-winning Chef Mindy Segal. The campaign generated 200+ pieces of UGC (3.5x contracted) and 2.8M+ organic views on Instagram and TikTok.