Guinness Open Gate Brewery Chicago
Guinness Open Gate Brewery
The Project:
Launched Guinness Open Gate Brewery Chicago, achieving 300M+ press impressions by managing Diageo and agency operational and creative teams to execute a data-driven go-to-market campaign spanning PR, advertising, social, partnerships, and events; driving sustained buzz and long lines well beyond opening.
Client:
Guinness
Services:
Brand Strategy & Positioning, Multi-Channel Strategy, Market & Competitor Analysis, Media Relations, Influencer Relations, Crisis PR, Account Management
Photo CreditS:
Kendall McCaugherty, Brad Danner, Momoko Fritz
