Sum Up The Project:

In collaboration with Director Paul Octavious, I produced still and video assets for Dentsu’s Illinois Lottery's 'Get It' campaign covering OOH, social, digital and TV. The Campaign delivered a 47% net increase in in-app Registrations across Android, proving that not only was it effective at driving downloads, but that it created net new players for the Illinois Lottery App. Oversaw talent, vendors and multiple locations, maintaining budgets, tax incentives, and deliverable schedules on the $XM project.